The Year of the Dragon campaign was showcased locally in Long Island City across street banners, posters in storefronts, giveaway flyers and events. The custom illustration featured a universal and friendly dragon with bold colors and stylization to draw attention to the roster of highlighted events.
There were multiple applications, including a dragon head that effectively played on smaller items such as coasters and social media banners.
Client: LIC Partnership
A tale of a curious explorer and his friends, Milo and the Missing Ingredient travels through woods, gardens and cooking adventures.
To view the book draft with permissions, click here for access.
It is also available through request by emailing me at jen@jenniferyung.com
As a pioneering wellness drink, PLNT Water offers healthy, ready-to-drink plant-based mixtures that leverage the powers of the micro-nutrient CBD.
The distinct collection of flavor combinations has its own bespoke illustration, showcasing the ingredients in each flavor.
Illustrator / Jennifer Yung
Agency / Maker NY
A powerful herbal tonic and tea made by Morningside Naturals, Woodroot is a unique family recipe that improves digestion, promotes immunity, and enhances well-being. With ingredients such as cayenne, ginger, orange and others, its story is brought to life in the packaging and materials.
Branding & Art Direction / Jennifer Yung
Photography / Digi-chrome Studios
Food Stylist / Janine Kalesis
A collection of various client projects featuring dramatic floral and botany, each bespoke to product and client.
Hula was a beauty brand with wellness properties of its CBD formulation. The orchid and plumeria distinguished flavor variants while drawing inspiration from the tropics. Individual elements, such as the flowers and leaves, were used as hero imagery on the packaging.
The Single Origin Cacoa collection by Lolli & Pops featured botanicals that were representative of their respective countries of origin. Each type of plant chosen to reflect the individual origins while working seamlessly as a collected series.
Illustration / Jennifer Yung
Agency / Maker NY
The Stratton Campaigns were developed with playfulness, color, and a love for the seasons. Representing Stratton as an iconic Vermont ski resort, the creative stems from the inspiration from classic vintage resort posters.
The winter campaign–containing a series of five–were advertised in print, out-of-home and digital media. OOH advertising includes exposure in New York City MTA Subways, Metro North Trains, and Connecticut billboards. Other materials that encompass the campaign include postcards, digital banners, cards, and more.
The summer campaign was distributed to families and guests at Stratton Vermont as souvenirs.
The Stratton Winter Campaign was accepted in the Illustrators 57 Exhibition and Annual Book by the Society of Illustrators in 2014.
Art Direction & Illustration / Jennifer Yung
Animation / Nicolas Fong
Agency / Love & War
The Seagrape restaurant at the Thompson Hotel Miami features dining and lifestyle reflective of its namesake and Floridan roots. Drawing inspiration from the native plant, Seagrape's brand identity is expressed through its signature botanical pattern.
Illustrator / Jennifer Yung
Agency / Love & War
A series of illustrations with Huffington Post and Statefarm for a special webpage of travel guide recommendations.
Illustrator / Jennifer Yung
Client / Huffington Post
A collection of commissioned works from from various clients including Barnes & Noble New York. Each piece was customized to fit within the space and is original artwork drawn with chalk base and sealed for durability.
It wouldn’t have felt right if I hadn’t designed my own invitations for my wedding! With multiple celebrations and ceremonies, there were many materials and each was paid attention to. From letter-pressed stationary to hand-written seat cards, I spared no expense. Even my husband came with me one day to help press the coasters, which had the same designs as our giveaway tea tins.
Letterpress & Printed Invitations
Lettepress Coasters
Hand Calligraphy Seat Cards
Menu Design
Customized Geode Name Placers
Entrance Poster
Custom Projected Logo
Polaroid Instructions & Guestbook
Giveaway Tea Tins
Website Design
