Illustrator & Designer in New York
The Year of the Dragon campaign was showcased locally in Long Island City across street banners, posters in storefronts, giveaway flyers and events. The custom illustration featured a universal and friendly dragon with bold colors and stylization to draw attention to the roster of highlighted events.
There were multiple applications, including a dragon head that effectively played on smaller items such as coasters and social media banners.
Client: LIC Partnership